Nov 26, 2024
In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace.
Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining...
Nov 19, 2024
Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners...
Nov 12, 2024
In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs,...
Nov 5, 2024
In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a...